Our approach to digital projects is audience and user focussed. The first question we will always ask you is "who are you talking to through your digital properties?" When we answer that question our work can begin. Through UX we will attempt to understand the tasks they want/need to accomplish on your site. Through UI we'll try to make that experience enjoyable.
UX & UI go hand in hand and are integral steps in our development process. Through them we will better understand your user and gain valuable insight into how they use your site and accomplish the things they're looking to do on your site. We use research, data and experience to drive design and experience decisions online.