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UMC DIGITAL PRIVACY POLICY

UMC Digital is dedicated to protecting your privacy. This statement outlines our practices for collecting, using, and safeguarding your information.

Notice about the Information We Collect:

UMC Digital respects your privacy and is committed to protecting your information.

We, along with trusted partners, collect some data about your visits to UMC websites. This includes information like your IP address and browser type. We track your session and the pages you visit, but you remain anonymous.

In some cases, we may use your IP address to understand the general region you are accessing our website from (e.g., city or country). Importantly, we never link this data to any personally identifiable information. We may collect additional information as outlined in this privacy policy.

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Forms:

WordPress websites utilize forms that can collect personal information such as names, phone numbers, and emails. While clients have the flexibility to create and customize these forms, we strongly recommend minimizing the collection of personally identifiable information (PII) to only what is necessary. Our training and support emphasize the importance of data privacy and security best practices, including data minimization.

The retention of collected data varies based on individual client practices and the specific purpose of the form. However, many websites choose to archive public form submissions after a designated period, aligning with data minimization principles.

 

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Third Party Integrations:

To enhance the user experience on our websites, we leverage third-party analytics tools to track user behavior and make data-driven design decisions. By partnering with these providers, we gain valuable insights into how users interact with our websites, including their navigation patterns, time spent on different pages, and conversion rates.

By leveraging these insights, we can make informed decisions regarding website design, navigation, and content to ensure that our digital properties effectively meet the needs and expectations of our audience.

 

HotJar

Integration HotJar
Purpose of Data Collection Hotjar provides insights into user behavior, helping us uncover usability issues and improve website performance.
Type of Data User interactions such as clicks, scrolls, and page transitions.
Data Retention HotJar retains session recordings for 365 days (12 months) from the date they are captured. Heatmap data is also stored for 365 days (12 months) from the date of creation.

Google Analytics

Integration Google Analytics
Purpose of Data Collection Google Analytics helps us measure the effectiveness of our marketing campaigns and gain valuable insights into how users interact with our website and other digital assets.
Type of Data Google Analytics collects the following information through the default implementation:
  • Number of users
  • Session statistics
  • Approximate geolocation
  • Browser and device information
Data Retention Google Analytics 4 (GA4) has a default data retention period of 14 months.

Google Looker Studio

Integration Google Looker Studio
Purpose of Data Collection Google Looker Studio is a visualization tool that allows us to create interactive reports and dashboards from various data sources.
Type of Data Google Looker Studio integrated data from:
  • Google Analytics
  • Google Tag Manager
  • Google Search Console
Data Retention Looker Studio itself does not retain data directly. The data retention period depends entirely on the underlying data sources.

Google Tag Manager

Integration Google Tag Manager
Purpose of Data Collection Google Tag Manager allows us to manage and deploy website tags without needing to modify your website’s code directly. It provides a centralized platform for implementing and updating tracking codes, analytics scripts, and other third-party tags.
Type of Data Google Tag Manager (GTM) itself does not collect any data. Instead, it acts as a platform for managing and deploying tags that collect data on your website.
Data Retention Depends on underlying data sources.

XenonLabs

Integration XenonLabs
Purpose of Data Collection Xenonlabs AI leverages advanced analytics to understand user behavior and deliever personalized solutions that boost engagement.
Type of Data Xenonlabs does not collect any personally identifiable information. The data is aggregated to form and average customer journey that leads to desired outcomes. The statistical output from the algorithm is then used by AI to form a narrative of observations and strategies to make the average customer journey more effective at reaching successful outcomes.
Data Retention The data is retained for 12 months.