Hello, University folks!
Things are starting to look a little different around here, aren’t they?
In case you haven’t heard, or seen, we’ve totally refreshed our University of Utah branding, from our logos and fonts, all the way to our primary colors. Here are some answers to some questions we’ve been asked about our latest brand updates.
Here are some answers to some questions we’ve been asked about our latest brand updates.
Where can I find usable, brand-compliant fonts?
All the latest information about University typography can be found at https://brand.utah.edu/branding/typography/.
Will the Block U signage on campus be replaced with the updated logo?
Existing physical signage featuring the Block U will remain in place. Updates will occur gradually as buildings are remodeled or campus improvements take place.
Does my email signature need to be updated to have the interlocking U logo?
No. You should use one of the options in the Email Signature Builder, found at https://brand.utah.edu/communications/email-signature-builder/.
Should our college switch to the new interlocking UU logo?
Colleges and departments should continue using the approved secondary logos featuring the Block U, as outlined in the Secondary Logos section of the brand guidelines.
Should our social media profiles switch to the new interlocking UU logo?
Social media accounts should continue using their current approved logos and should not switch to the new interlocking UU logo.
Which logo should we use in small spaces where the institutional lockup doesn’t fit, like on a pen or lanyard?
The Block U is still an approved college logo and is appropriate for use in small or limited spaces where the full institutional lockup doesn’t fit.
Can we use the interlocking UU logo by itself, such as on the back of a business card?
No. The interlocking UU logo should never be used on its own. It must always appear as part of the full institutional lockup, which includes the wordmark.
If you have any questions, please don’t hesitate to reach out to us. Keep an eye out for the next Digital Meetup, August 27 at 2 PM, where we’ll be hosting a Widget Roundup and sharing exclusive updates you won’t want to miss. If you have any questions, please don’t hesitate to reach out to us.
Cheers,
The UMC Digital Team